Let's say you visit a Direct Sales web site on October 1.

In all probability, the site will contain copy that says -
"If you buy before the midnight of October 1 , you will get ....."

If you went there the next day, it would now say:
"If you buy before the midnight of October 2 , you will get ....."

Notice how the date keeps changing?

This immediately gives away the fact that your "hurry up, limited time" offer is just a gimmick to put false pressure on your visitor to make them to buy immediately.

Once your visitors knows that there truly is no urgency, and that your "sale" will still be on even if they come back after a week, they will procrastinate, and we all know what this means - out of site, out of mind!

Another thing that most site owners or web masters do, is to enter the future date directly into the page. And they go in every other day, and update the date to a future date.

This is where the problem arises - if you forget to update the page before the date expires, (which happens more than 90% of the time), then your web site will look pretty goofy if your site mentions an old, expired date!

Like your visitor is going to trust your words after that. You can totally forget the sale if that ever happens, and you can pretty much flush your credibility down the drain.

Ok, the $100 cash, it was just a joke, ok? :-)

My point is, notice the date? Now is that cool or what?

Hold on, before you say "ah, I've seen post-dating scripts before", keep reading to see how this one's different.

Now suppose you came back tomorrow (try advancing your computer's clock by one day, and refresh or reload this page) it will say show the date as:

If you came back two days from now (try advancing your computer's clock by one more day, and don't forget to reload this page) it will say show the date as:

Now, pay attention to this:

If you came back 5 days from today, the cookie will now show a new date (5 days from 'that' day).

That is because I have set my cookie in the Dated-Script to expire in 5 days.

Now you can customize it to whatever date you want. In a snap.

To your visitor, this whole date thing will seem like genuine pressure. The chances of making a sale in this scenario are EXTREMELY HIGH!

1. It uses cookies to track the user, and if he came back on November 10th, then the copy would now say "Sale ends November 14th, 2001". In all probability, he will think this is a new sale. But this is still any day better than the earlier oops-old-date scenario.

2. You can customize the program to make the cookie expire when *you* want (in the above example, the cookie expires after on the 5th day).

3. Free Installation & Support - no time limits here. Buy when you think you need this, and you will get absolutely free email support.

So what are you waiting for?